Salzburg

In an exclusive interview, ski icon Marcel Hirscher gives us an insight into the development of his VAN DEER - Red Bull Sports brand, shares personal milestones and reflects on his changed perspective on life since retiring from professional sport. From groundbreaking successes with Henrik Kristoffersen and Timon Haugan to the challenges of global expansion, Hirscher talks to us about his life as a journey and the trials along the way, both as an athlete and an entrepreneur. Find out how Marcel Hirscher is shaping the future of skiing and what drives him to keep creating new “magic moments”.

Anyone can lead a life of greater health and well-being and discover untapped potential through self-responsibility. Two experts in self-optimization and biohacking are Stefan Klinglmair, part of the executive team at Biogena Group, and Daniel Donhauser, managing director of Biogena Biohacking Solutions GmbH.

Christoph Bründl visited them at the Salzburg headquarters of this family business and discovered intriguing insights about biohacking and its exciting benefits for our health and energy.

Atomic is as dedicated to sustainability as it is to all other aspects of performance when it comes to designing, developing, and manufacturing the world's best ski equipment.

The freshest must-haves and exciting innovations in comfort, performance, and sustainability are getting everyone pumped for a snowy winter ahead. Our experts have taken a closer look at some interesting new releases for you.