Alpine skiing

In an exclusive interview, ski icon Marcel Hirscher gives us an insight into the development of his VAN DEER - Red Bull Sports brand, shares personal milestones and reflects on his changed perspective on life since retiring from professional sport. From groundbreaking successes with Henrik Kristoffersen and Timon Haugan to the challenges of global expansion, Hirscher talks to us about his life as a journey and the trials along the way, both as an athlete and an entrepreneur. Find out how Marcel Hirscher is shaping the future of skiing and what drives him to keep creating new “magic moments”.

Marcel Hirscher: 67 World Cup wins, 12 small crystal globes, 8 overall World Cup victories, 7 World Championship titles and 2 Olympic gold medals. After finishing his career, he presented his new brand Van Deer-Red Bull Sports in October 2021. Exclusive and proud distributor is Bründl Sports. We asked the head of the brand for an interview.

On the wall of his workshop is a cheque the size of a bathtowel – a cheque for €60,000. It’s the prize money that Finnish skier Tanja Poutiainen won a few years ago for her giant slalom victory in Zagreb. It was also a triumph for skiboot fitter Fabian Stiepel, who, when Tanja tore the shell of her shoe, worked a night shift to fit a replacement boot to her foot.

Only the co-ordination between material, customer and piste leads to the perfect result. Hans Hofer, ex-professional world champion provides the skis of Bründl with the finishing touch.