TECHNOLOGIES AND INNOVATIONS
In the core of the brand lays that we constantly explore and research new approaches within fashion: whether it is developing textile technologies and innovative features or going beyond existing solutions by putting them into a new fashion context.
Taurobran
TAUROBRAN® — AN ALPHATAURI TECHNOLOGY
Built on the science of comfort, TAUROBRAN® is changing the perceptions of waterproof fashion. TAUROBRAN® is a ground-breaking textile that is waterproof, ultra-breathable and incredibly light and soft. It creates versatile garments that allow you to move freely without compromising on protection and performance. Prepare for the weather in clothes that protect and stir your sense of adventure. Brace for the thrill of the landscape and its test of instinct and mettle.
TAUROBRAN® consists of a membrane made from ultralight microscope fibres that prevent water droplets penetrating. At the same time, the ultra-thin structure is exceptionally breathable. The lightweight fabric is crafted into the SROTE hooded jacket and KOOV/KAAV parka, for free movement and stylish silhouettes.
3D Knit
ALPHATAURI 3D KNIT TECHNOLOGY
AlphaTauri’s signature 3D Knit transforms how you wear and conceive knitwear. Gone are the days of uncomfortable knitted jumpers – style, functionality, and innovation can be integral to your everyday metropolitan adventures.
WHOLEGARMENT® TECHNOLOGY
The 3D Knit technique that AlphaTauri champions uses a 3D WHOLEGARMENT® knitting machine designed by the Japanese company Shima Seiki. This innovative technology which can be interpreted as a sort of 3D Printer for knitwear, has reinvented the process of knitwear, not only in terms of comfort and movement but also in terms of production: an entire garment is knitted in under an hour – this is fashion that is fast, without being fast fashion.
PACKABLE SYSTEMS & CARRYING FUNCTIONS
OUTERWEAR TO GO: THE ULTIMATE GUIDE TO PACKING YOUR OUTERWEAR
AlphaTauri’s packable parkas and jackets offer an ingenious way of packing down your extra layer into a sleek, convenient case. They exude practical style with concealed handles and nifty design features to attach them to your luggage. These garments are perfect for travelling or a lifestyle on-the-go, providing an effortless way of keeping a layer to hand.
ALPHATAURI X FC RED BULL SALZBURG
ALPHATAURI DRESSES FC RED BULL SALZBURG FOR THE UEFA CHAMPIONS LEAGUE
Every winning team needs to look the part. Whether it is at press conferences, travelling or simply during down time between games, athletes of any kind need comfort, functionality, and sophistication to match their performance. As the proud Official Travelwear partner of FC Red Bull Salzburg, AlphaTauri is delighted to be working with the national champions, who won the Bundesliga for 10 times in a row, for another year to support the team as they prepare for the UEFA Champions League. As part of this exclusive partnership, AlphaTauri will dress the players on their travels to away games with modern looks that only champions should wear: each AlphaTauri piece is tailored to the performance of these athletes, is versatile and innovative.
