Bogner Fire + Ice

Based on the legendary 80s ski film “Fire and Ice” by Willy Bogner, the brand FIRE+ICE was created in 1989 as a fashionable counterpart to a young and active lifestyle. Performance and technical styles have been at the core of the FIRE+ICE collections for over 30 years. The styles are best used in winter when freeriding and in summer when hiking, running or cycling. FIRE+ICE completes any urban city outfit. With the FIRE+ICE Beach Styles, the perfect beach and surfer look is guaranteed in summer. BOGNER has always stood for luxury sports fashion. While the BOGNER brand bundles the Fashion and Sport collections in the “World of Athluxury”, the BOGNER FIRE+ICE brand focuses on the “Urban Performance” segment.

Fire ID Jacket

The FIRE+ICE signature jacket style, the ID Jacket, is reinterpreted in a modern fit, available for men and women as a recurring favorite in different colors and patterns.

Jean-Vincent Simonet

A special collaboration with artist Jean-Vincent Simonet has resulted in a unique capsule of printed 1st layers, T-shirts and sweat hoodies for men. Simonet is celebrated for dynamic and fluid imagery that fuses analogue photography with chemical and digital techniques of abstraction, montage and collage. The artist took pictures of FIRE+ICE freeski influencer Nalu Nussbaum doing ski jumps to create the remarkable prints featured in this capsule.
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