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The Circular Program
Nothing is lost, nothing is created, everything is transformed.
From recycled outerwear, organic streetwear, or biosourced shells, Picture is known to have a never-ending sustainable product innovation policy. But not only that. Other processes such as upcycling, waste prevention campaigns, phasing out PFCs, or renting service & lifetime repair warranty are among other initiatives that lead the brand on its path to circularity.
For FW23, all of Picture's technical pieces will be part of The Circular_ program, made from fabrics using existing waste within our own industry (textile).
Lifetime Repair Warranty
Repairing extends the product's lifespan and reduces its impact on nature. Since 2020, the lifetime repair warranty has been part of a global initiative by Picture to reduce energy needs and reshape consumption habits. The outerwear, layering, and backpack product lines are currently part of this program. Picture designs its products so that you can use them for as long as possible
Using the economy as a force for good
Picture does not aim to be the best company in the world, but the best company FOR the world. That is why they have been officially certified B CORP since 2019. B CORP is the highest honor awarded to companies that commit to making environmental and social responsibility a fundamental part of their business.
For FW23, all of Picture's technical pieces will be part of The Circular_ program, made from fabrics using existing waste within our own industry (textile).
